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Fintech start-up PensionBee launches next generation, Financial Conduct Authority regulated online pension to simplify UK savings market
PensionBee, an innovative young company, has unveiled a service that helps customers to find their old pensions and combine them into a single, online plan.
Raise the kids or raise your pension? Women hit by increasing pension gap from their 30s
Women face a huge dilemma between retirement saving and raising children, according to data collected by PensionBee.
Almost 9 million UK adults are missing an old pension pot
New analysis conducted on behalf of PensionBee, reveals that nearly one in five (19%) UK adults feel they've probably lost a pension pot.
PensionBee adds pounds and pence charging to its 2020 Simpler Annual Benefit Statement
PensionBee becomes first pension provider to add pounds and pence charging to its 2020 Simpler Annual Benefit Statement.
PensionBee wins at the Computing Tech Marketing & Innovation Awards
PensionBee wins the award for ‘Diversity and Inclusion Champion’ at the Computing Tech Marketing & Innovation Awards.
PensionBee cuts fees for customers with pensions of more than £100,000
‘Super savers’ save up to five times more in their pension than the average for their age group
Some pension savers could wear capes, according to new analysis from PensionBee, which has identified the emergence of ‘super savers’.
‘Pot for life’ pensions are great news for savers
PensionBee Director (VP) of Public Affairs, Becky O'Connor, responds to the announcement that the Chancellor is set to introduce a pension 'pot for life' in the Autumn Statement.
Workplace pension statistics show clear cut case to boost ‘invisible worker’ pensions
Latest statistics highlight the need to support those outside auto-enrolment.
£64 billion in pension savings could be lost track of due to savers not updating their details when moving house
New research from PensionBee finds that almost a third of savers believe that it doesn’t matter whether they inform their pension provider(s) of a change of address.
£113 billion in pension savings could be at risk during the ‘Great Resignation’
New research from PensionBee finds that 63% of UK workers are currently thinking about or in the process of changing their job, in what has been dubbed the ‘Great Resignation’.
95% of drawdown age savers want to see provider charges on drawdown dashboards
New data released by PensionBee shows that of retirement age savers think it's essential they can see how much their provider is charging them when they log in to the Pensions Dashboards.
of savers have a bad pension transfer story
New research from PensionBee finds that of savers, who have previously tried to change pension providers, feel it was so difficult that they would not attempt another transfer.
Young savers catch up with the same number of pension pots as those double their age
New analysis from PensionBee reveals that while young savers have on average saved much less for retirement so far, they have consolidated as many pensions as older savers.
Women’s pension pots could significantly increase if men took equal share of childcare responsibilities
Economic modelling from PensionBee reveals that the gender pension gap could be closed if men and women were to work the same number of paid hours at equal pay.
Women who retire at the same time as their male partner could lose £225,000 in pension savings
New analysis from PensionBee reveals that many women could lose out on as much as £225,000 in pension savings, should they retire at the same time as their male partner.
Women feel less in control of their pensions than men, new data shows
Women are more likely to experience powerlessness over pension savings than men.
Why your love life could be influencing your pension planning
A study by PensionBee and The Open University has uncovered a striking ‘legacy gap’ between gay and straight men.
Women have a smaller pension than men in every UK region
PensionBee has discovered a clear pension gender gap across the UK, which varies depending on region and a saver’s age.
Which policies could have the biggest impact on savers’ retirement savings in the Autumn Statement?
As the Autumn Statement approaches, PensionBee shares its thoughts on suspected changes to pension policy.
What will the new Consumer Duty mean for your pension?
PensionBee explores what the FCA's new approach to consumer finance regualtion, the Consumer Duty, means for consumers.
What the Autumn Budget could mean for UK property
After Rachel Reeves’s pre-Budget speech, major changes to Britain’s housing market are in sight.
Update on Assets under Administration and Invested Customers
PensionBee is pleased to announce that it has achieved Assets under Administration of over £5 billion, reaching 250,000 Invested Customers in June 2024.
UK’s top earners have left £1.3bn in unclaimed tax relief to the Chancellor since 2016/17
Analysis by PensionBee has found that the UK’s highest earners left £1.3 billion of unclaimed pension tax relief to the taxman between 2016/17 and 2020/21.
What do we perceive is ‘old’? It depends how old you are
New research by PensionBee reveals a lack of clear consensus among Brits on the definition of ‘old’ age, suggesting that the adage: ‘you are as old as you feel’, could be true.
Update on Proposed US Expansion
PensionBee Group plc today provides an update on its proposed expansion into the United States of America.
Value of pension pots increases by 16% across the UK while the gender pension gap persists
New analysis of more than 240,000 PensionBee customers reveals a 16% rise in average pension pot sizes across the UK, while the gender pension gap persists.
UK’s highest earners missed out on £2.5bn in unclaimed tax relief between 2016/17 and 2018/19
Analysis from PensionBee has found that over 1.5 million of the nation’s highest earners failed to claim an estimated £810m in tax relief in 2018/19, totalling around £2.5bn between 2016/17 and 2018/19.
UK savers’ biggest financial wins and mistakes: home ownership tops list while debt leads regrets
A survey by PensionBee has uncovered what Brits consider to be their greatest financial triumphs and worst mistakes.
UK consumers back call for Alphabet to report on child online safety
A new survey from PensionBee reveals strong public support for increased transparency from tech giant Alphabet, Google’s parent company, regarding child safety on its platforms.
Two-thirds of Brits support expansion of Auto-Enrolment for invisible workers
New research reveals considerable support for an expansion of Auto-Enrolment.
Transfer delays persist as industry struggles to improve efficiency
PensionBee’s latest analysis of its own data has revealed that some transfers take over two months to complete.
Triple lock sustainability creates generational tension
New research reveals a generational divide over the future of the triple lock.
Three-quarters of pension savers would choose ‘pot for life’ pension
New research from PensionBee reveals a notable enthusiasm among UK pension holders for the recently announced ‘pot for life’ pension model.
Three pension-related reasons you might need to fill out a tax return
With the deadline for 2022/2023 tax returns fast approaching, PensionBee outlines three pension-related reasons you might need to fill one out.
Think millennials don't care about saving for the future? Think again
New research from online pension manager PensionBee has revealed that while young people are anxious about saving for retirement, many are confused about pensions and unaware of how much they need to save.
The ‘pink tax’ found to be a barrier for women investing in long-term savings
New research from PensionBee reveals the impact the ‘pink tax’ has on women’s finances, and their ability to save for retirement.
The chance of making £10,000 is greater with pension contributions than lottery tickets
New modelling from PensionBee reveals that if the UK adults that regularly enter the lottery divert their weekly spend into their pension, they could boost their pot by almost £10,000.
The average pension pot for every UK region revealed
PensionBee has examined a sample of 5,098 savers, looking at how average pot size and pension contributions vary across the country.
The chance of making is greater with pension contributions than lottery tickets
New modelling from PensionBee reveals that if the UK adults that regularly enter the lottery divert their weekly spend into their pension, they could boost their pot by almost .
Statement regarding Aegon
Statement regarding Aegon on resuming electronic pension transfers with PensionBee.
Supporting shareholder resolutions through pensions
PensionBee responds to the publication of ShareAction’s Voting Matters, which found a decline in the proportion of shareholder resolutions passed from 2021 to 2023.
State Pension highest ever increase in line with inflation “at long last” for pensioners
From 6 April, the full amount of the weekly State Pension will increase by 10.1%, the highest ever rise for 12.5 million recipients.
State Pension age needs to rise to 71 by 2050: PensionBee’s response
PensionBee responds to a new report from the International Longevity Centre that suggests that the UK’s State Pension age will need to rise to 71 by 2050.
Starling Bank customers can now seamlessly track their PensionBee pension without ever leaving the app
PensionBee pensions are now available to sole traders, in addition to the owners of limited companies, through the Starling Business Marketplaces.
Spring Statement silence on pensions crisis
PensionBee has expressed disappointment in the Spring Statement given its failure to address the nation’s pensions crisis.
Shareholders of tech giants fail to address pension savers’ concerns surrounding AI
Despite concerns from pension savers, shareholders of three of the biggest US tech companies have dismissed calls to address the risks associated with AI.
Several pension providers appear to abuse new legislation to block or delay pension transfers
PensionBee has written to Guy Opperman MP, Minister for Pensions and Financial Inclusion, to alert him of a handful of pension providers, who appear to be abusing the latest pension legislation to block and delay consumers from moving their own pensions.
Self-employed savers turn to their pension in 2021
New PensionBee analysis shows that self-employed customers’ monthly contributions and average withdrawal amounts have risen sharply in H1 2021, compared to H1 2020.
Self-employed savers are choosing to keep more of their pension invested for longer
New analysis from PensionBee reveals that self-employed savers are choosing to keep their savings invested despite rising inflation.
Self-employed contribute 30% less to their pensions in lockdown, while overall contribution amounts rise
New data released by PensionBee shows lockdown has had a significant impact on self-employed savers' contribution rates in April 2020, with tax year-end contribution sizes decreasing by 30%.
Self-employed contribute 3 less to their pensions in lockdown, while overall contribution amounts rise
New data released by PensionBee shows lockdown has had a significant impact on self-employed savers' contribution rates in April 2020, with tax year-end contribution sizes decreasing by 3.
School costs leave parents’ pensions short-changed, new PensionBee survey finds
PensionBee's survey reveals the stark financial trade-offs parents are being forced to make.
Saving our savings: Building a pension system that works for everyone
PensionBee has issued a manifesto urging the government to improve engagement and transparency within the pension industry.
Savers’ interests must be at the heart of pension market changes
PensionBee responds to the DWP Pension Investment Review, emphasising the importance of prioritising savers' best interests.
Savers prioritise their pensions amid rising cost of living
New analysis from PensionBee reveals that pension savers put significantly more money aside for their retirement at the start of 2023 than they did in the latter part of 2022, despite persistent levels of high inflation.
Savers in their 40s most prepared for later life, yet still some way off a comfortable retirement
PensionBee analysed the data of over 13,500 consumers, and found that they're undersaving for retirement, but can easily get things back on track with additional contributions.
Savers in the South East have the greatest average pension wealth in the UK
New analysis of more than 198,000 PensionBee customers reveals a substantial difference in average pension pot sizes, depending on a saver’s location.
Savers expected to find just 6/10 pensions on Pensions Dashboard
PensionBee estimates that savers would find just 6/10 of their pensions upon logging in to the Pensions Dashboard, when it launches in the 2020s, due to poor data quality.
Romi Savova is one of Grant Thornton's Faces of a Vibrant Economy
Who are the people shaping a vibrant Britain? Grant Thornton's 100 Faces of a Vibrant Economy reveals all, and we're proud to say that Romi Savova - CEO of PensionBee - made it on the list.
Santa Chancellor delivers early Christmas presents in Autumn Statement
PensionBee CEO, Romi Savova, and Director (VP) of Public Affairs, Becky O'Connor, share what the Chancellor's Autumn Statement means for pension savers.
Romi Savova in Money Marketing: FCA exit fee cap not enough
Romi Savova commented on the limited effect the Financial Conduct Authority's cap on exit fees will have on people still saving for retirement. Some providers charge up to 35% exit fees if a saver wants to move their pension to another provider.
Revolut breaks into pensions as it joins forces with PensionBee
Revolut, the app-based banking alternative, is moving into pensions after announcing an industry-first partnership with online pension manager PensionBee.
Retirees may need an additional £90,000 in pension savings due to soaring inflation
New financial modelling from PensionBee reveals that due to high rates of inflation, the average retiree may need an additional £90,000 in pension saving during periods of medium market performance to maintain a comfortable lifestyle over a 20-year retirement.
Regulator publishes Sustainability Disclosure Requirements policy statement
Commenting on the FCA’s Sustainability Disclosure Requirements (SDR) statement for guidance to the anti-greenwashing rule.
Regular pension contributions considered a ‘green flag’ amongst Brits
PensionBee has found that regularly contributing to a pension was valued highly by Brits when when looking for a potential partner.
Price of pets puts a significant financial strain on pensioners
One in four pensioners with pets would struggle to pay a sudden vet bill for their furry friend, according to new research from PensionBee.
Put a pay rise in a pension and get a bigger rise in retirement income later on
New analysis has found that putting a pay rise in a pension now can lead to a bigger rise in annual retirement income later on.
Pot for life significantly more popular than stapling for managing multiple pots
New research from PensionBee reveals that 75% of savers would consider opting for a ‘pot for life’ pension to remedy the proliferation of lost pots in the UK.
Population aged over 90 grows to highest ever total
According to new data from the Office for National Statistics, there's now a record number of people aged over 90 in England and Wales.
Pensions take centre stage in King’s Speech
PensionBee responds to the new ‘Pensions Scheme Bill’ announced in today’s King’s Speech.
Pensions showdown: Conservatives v Labour on state benefits and tax breaks
As the UK heads into an election year, PensionBee outlines how political winds could shape the pension landscape in 2024 and its impact on consumers.
Pensions Minister seeks PensionBee’s support in the development of Simpler Annual Benefit Statements
The Minister for Pensions and Financial Inclusion, Guy Opperman, has written to PensionBee seeking input in the development of regulations for Simpler Annual Statements.
PensionBee’s response to the Liberal Democrat Manifesto
Becky O’Connor, Director of Public Affairs at PensionBee, and Clare Reilly, Chief Engagement Officer at PensionBee, comment on the Lib Dem manifesto.
Pensions Dashboards delays continue
The Pensions Minister has announced a prioritisation of the Moneyhelper Dashboard launch, with a further delay to the launch of commercial dashboards.
PensionBee’s response to the Conservative Manifesto
Becky O’Connor, Director of Public Affairs at PensionBee, and Clare Reilly, Chief Engagement Officer at PensionBee, comment on the Conservative's manifesto
PensionBee’s response to the Labour Manifesto
Becky O’Connor, Director of Public Affairs at PensionBee, comments on Labour's manifesto.
PensionBee’s response to Labour’s plan for financial services
PensionBee comments on Labour’s sixth policy priority - “reinvigorate our capital markets by reviewing the pensions and retirement savings landscape”.
PensionBee’s recommendations for the new government
Ahead of Thursday’s general election PensionBee shares its recommendations for potential changes to the pension landscape under a new government.
PensionBee’s hopes and expectations for a pension-saver friendly Autumn Statement
Ahead of the Government’s Autumn Statement, PensionBee shares its expectations and hopes for potential changes to key policy areas.
PensionBee writes to the Minister for Pensions about slow transfer times
PensionBee, a leading online pension manager, has written an open letter to Guy Opperman, Minister for Pensions and Financial Inclusion
PensionBee's pension transfer analysis features in the Telegraph
Our analysis of more than 50,000 defined contribution pension transfers, processed since 2016, showed huge variation between firms.
PensionBee writes to the Director of Corporate Governance at Legal & General
PensionBee CEO, Romi Savova, writes an open letter to Sacha Sadan, Director of Corporate Governance at Legal & General.
PensionBee wins big at the Boring Money Best Buys Awards 2021
PensionBee secures five awards at the Boring Money Best Buys 2021 including ‘Best for Customer Service’, ‘Best for Sustainable’ and ‘Overall Best Buy for Pensions’.
PensionBee wins twice at the Money Age Awards 2019
PensionBee named ‘Pension Provider of the Year’ and ‘SIPP Provider of the Year’ at the 4th annual Money Age Awards.
PensionBee wins at the UK Pensions Awards 2020
PensionBee has been named 'DC Pension Provider of the Year' at the 23rd annual UK Pensions Awards.
PensionBee wins at the Growing Business Awards 2019
PensionBee named ‘Online Business of the Year’ at the Growing Business Awards 2019.
PensionBee wins at the Boring Money 2020 Best Buys Awards
PensionBee named as a 'Best Buy' in three categories in Boring Money's annual awards for online investing services:'DIY Pensions', 'Beginner investors' and 'Sustainable investors'.
PensionBee wins at the European Pensions Awards 2020
PensionBee receives its first European Pensions Award as winners of the ‘European Pensions Innovation Award’ 2020.
PensionBee winner at the HBS New Venture Competition in Paris
PensionBee was a clear winner at The Harvard Business School New Venture Competition 2016! The European event was held in Paris on March 16th.
PensionBee wins 2 accolades at the Investment Marketing and Innovation Awards
Online pension provider PensionBee, scoops two awards at the 2019 Investment Marketing and Innovation Awards.
PensionBee warns savers to be aware of online scammers offering "early pension release"
New data shows a sharp increase in enquiries about early pension access as a result of coronavirus-related financial hardship.
PensionBee unveils new logo and brand refresh ahead of big growth year
The online pension provider has refreshed its brand to better reflect its identity.
PensionBee total assets to surpass half a billion pounds
PensionBee’s assets under management will exceed £250m at the end of July 2018, with a further £250m of pension assets in-transit.
PensionBee warns not to fill potholes with pensions
PensionBee has warned that today’s Budget punishes hard-working savers who diligently put money aside for their future.
PensionBee to team up with Enterprise Nation to address the self-employed pension saving gap!
Online pension manager PensionBee has partnered with one of UK’s biggest self-employed communities Enterprise Nation to support its 72,000 members to save into a tailored pension.
PensionBee urges action as Government revives Pensions Commission to tackle looming retirement crisis
PensionBee has called on the Government to match words with action following today’s revival of the Pensions Commission.
PensionBee urges Pensions Commission to deliver bold reforms to secure better retirements for millions of UK savers
Millions risk retirement poverty unless the UK’s pensions system is overhauled, PensionBee has warned, as it calls on the Pensions Commission to deliver bold reforms.
PensionBee survey shows overwhelming support for living wage as Walmart shareholders’ reject proposal
Despite support from pension savers, a shareholder resolution to ensure Walmart employees earn a living wage was not passed at the company's recent AGM.
PensionBee supports fresh call for government to address the gender pension gap
PensionBee supports consumer organisation Which? as it calls for new mothers to be given a pension top-up to address the gender gap as part of reforms to the workplace pension.
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PensionBee unveils new logo and brand refresh ahead of big growth year

by
Rachael Oku
,
VP Brand and Communications
PensionBee
13 Jan 2020
/
1
minute read
Press
13
Jan 2020
Press

The online pension provider has refreshed its brand to better reflect its identity.

The brand refresh puts a stronger emphasis on the ‘bee’, which subconsciously conjures thoughts of happiness, warmth as well as hard work, all of which reflect PensionBee’s identity. Connecting this to the universally understood concept of ‘pensions’ was at the basis of the brand refresh.

Speaking on the rebrand, Jasper Martens, Chief Marketing Officer said “The initial branding originated from the early days of PensionBee, reflecting only our core pension consolidation service. In line with the needs of our customers, the company has evolved to a full-service pension provider, offering contributions, planning tools, responsible investing and withdrawals. will be a big year for us and ahead of our growth push, it was important to make sure the brand reflects our values and unique identity, better preparing us to serve the UK’s pension consumers”.

Matt Loft, Head of Design added: “From the start, customers loved their dedicated Beekeeper (Customer Success Manager) and their BeeHive (online account) so we included these ‘bee’ elements in our brand refresh. We also chose a new font that is much more open, inclusive and friendly, whilst maintaining a professional appearance and reflects our company values”.

The brand refresh was completed internally alongside feedback from PensionBee customers. The new branding will be rolled out across the website, mobile app and on billboards across the UK from Monday 13th January.

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© Copyright 2025 PensionBee Ltd. Company registration: 9354862. FCA Reference Number: 744931. Information Commissioner's Office registration: ZA131262. We use cookies to ensure that you get the best possible experience. By continuing to use our website you are agreeing to their use. Find out more about cookies.
PensionBee is authorised and regulated by the Financial Conduct Authority.
With pensions, your capital is at risk.

Why PensionBee?

About us

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Mobile phone illustration with yellow tick bullet points

General enquiries: 020 3457 8444

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© Copyright 2025 PensionBee Ltd. Company registration: 9354862. FCA Reference Number: 744931. Information Commissioner's Office registration: ZA131262. We use cookies to ensure that you get the best possible experience. By continuing to use our website you are agreeing to their use. Find out more about cookies.
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